Superior Panel Management
At Common Knowledge, we take our professional responsibility as seriously as you do. We consider our research-only panel to be our most valued asset and treat it with special care so we can deliver superior reliability and integrity of sample for every study we do:
- To ensure that your survey is not a playground for professional respondents, we limit the number of invitations a panelist may receive in a given month. We also use “category exclusions” by limiting panelists’ participation in surveys of the same topic within a given time period.
- Participation is strictly by invitation-only.
- Panelists stay motivated to participate in our surveys through a unique instant winner incentive program that displays cash winnings immediately upon completion of a survey.
- Incentives are mailed to standardized home addresses to help thwart panel fraud.
- Multi-sourced recruiting helps to ensure that our panel population is balanced to the U.S. Census and Internet population on major demographics.
- Under- and over-active responders are regularly removed from the panel.
- We take great care to prevent fraudulent respondents and satisficers from entering our panel. Click here to see the techniques we use to identify and remove satisficers, and how to apply our No Satisficers Guarantee™ to your next project.
By taking special care of our panel, we achieve a better relationship with our panelists – winning their confidence and participation – that translates into better sample quality for you.
When all of these extra steps don’t cost an extra penny, is there any question who to turn to?