Consumer Sample
Your2Cents has been extensively profiled to offer over 500 target selects across millions of profiled households. That’s hundreds more than most other panels can provide! Our panel provides access to highly profiled, Internet-connected households, including adults, teens, children and business decision makers across the nation and around the world.
Our panelists average less than 2 completed surveys per month – and that’s how we want it. This helps keep our panelists from becoming over-conditioned to the survey process. Our panel is constantly evolving, acquiring over 50,000 new panelists monthly with a goal to maintain active participation by at least 1.5 million consumer households.
Panel profiling includes more than 500 data points…hundreds more than our competitors. They include detailed demographic and interest information on the entire household and in-depth information on dozens of major usage and purchase categories, so that we may target specific potential respondents for your surveys.
The broad profile information often results in more targeted invitations, and therefore, quicker and more efficient data collection from the panel.
Your2Cents Consumer Panel captures in-depth information on the following major categories:
Consumer Profiles
Demographics
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Age |
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Household Income |
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Gender |
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Ethnicity |
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Marital Status |
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Education |
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Number, Age and Gender of Children and Other Household Members |
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Languages Spoken |
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Region/Location |
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Housing Type |
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Home Ownership/Rental |
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Employment
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Employment Status |
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Industry |
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Occupation/Job Function |
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Level in Organization |
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Decision Making Responsibility |
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Annual Revenue |
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Number of Employees in Organization |
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Number of Computers in Organization |
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Military Experience |
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Primary Shopper or Decision Maker
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Automobiles |
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Computer Hardware |
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Computer Software |
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Groceries |
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Household Products |
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Health and Beauty |
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Insurance |
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Local and/or Long Distance Telephone Service |
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Mobile Telephone Service |
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Entertainment/Movies/Books/Music |
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Online or Internet Services |
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Stereo and Other Home Electronics and Appliances |
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TV/Cable/Satellite Services |
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Shopping - Store Type and Frequency |
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Discount stores |
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Grocery stores |
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Drug stores |
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Wholesale clubs |
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Convenience stores |
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Wholesale Club Membership |
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Computers and the Internet
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Primary ISP |
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Internet Connection Type |
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Internet Connection Locations |
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Internet Usage Frequency |
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Type of Computers Used |
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Online Purchase Frequency |
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Computer Accessories, Peripherals and Software |
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Media and Communications
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Family and Finance
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Demographics and Employment for Other Household Members |
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Credit/Debit Cards |
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Bank Accounts and Loans |
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Check Cashing Services |
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Investment Accounts |
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Brokerage Services |
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Investable Assets |
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Pension Plans |
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Insurance Coverage |
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Credit/Debt Consolidation Service |
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Business/Pleasure Travel Frequency and Habits |
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Frequent Flyer Membership |
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Pet Ownership (Cats, Dogs, Others) |
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Appliance and Electronic Purchase Plans |
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Leisure Activities
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Antiques |
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Art |
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Board Games |
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Books |
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Community Service/Civic Activities |
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Computers |
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Cooking |
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Crafts/Hobbies |
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Cultural Activities/Fine Arts |
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Current Affairs/Politics |
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Dieting/Weight Control |
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Dining Out |
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Gambling/Casinos |
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Home Theater and Electronics |
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Investing |
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Moneymaking Opportunities |
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Movies – Going Out |
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Movies – Rental |
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Music |
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Outdoor Activities |
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Photography |
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Religion/Devotional Practices |
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Science Fiction |
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Science/Technology |
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Sports/Outdoor Activities |
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Theme/Amusement Parks |
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Travel |
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Video and Computer Gaming |
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Experiences and Expectations
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Baby |
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Diapers/Training Pants |
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Marriage |
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Divorce |
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College/Graduation |
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Retirement |
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New Home |
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Remodeling |
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New Car |
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Employment Change |
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Grandchildren |
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Consumer Specialties
Automotive Profile
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Vehicles Owned – Make, Model, Year |
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Accessories/Features |
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Purchased/Leased |
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New/Used |
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Primary Driver |
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Future Purchase Intent – Make, Model |
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Accessories/Features Desired |
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Purchased/Leased |
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New/Used |
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Primary Driver |
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Motorcycle/RV Ownership – Make, Model, Year |
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Health Profile
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Health Insurance |
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Healthcare Savings Account |
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100+ Diseases/Conditions – Panelists and Household Members |
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Medical History |
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Treatment and Medication (OTC and Rx) |
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Pharmacy Usage (Last 12 Months) |
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Alcohol Consumption |
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Smoking |
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Exercise and Fitness |
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Consumer Technology Users
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Internet usage |
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Computer Type |
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Digital Camera |
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MP3 Player, PDA |
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Other Electronics |
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Early Adopters
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HDTV, GPS |
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Wireless Internet |
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Digital Video Recorder |
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Other New Product Interest |
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Video Gamers
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PC, Handheld and Console Gamers |
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Types of Console Systems and Games |
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Types of Handheld Systems and Games |
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Age and Gender of Players in Household |
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Frequency of Play |
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Online Purchasers
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Frequency of Purchases |
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Product Categories Purchased or Researched Online |
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Automobiles |
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Books |
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Clothing |
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Computer Hardware |
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Computer Software |
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Event Tickets (Concert, Movie, Theater) |
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Fine Jewelry |
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Flowers |
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Furniture |
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Groceries |
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Health and Beauty |
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Home Electronics |
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Investments/Banking/Financial Services |
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Local Food Delivery (Pizza) |
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Monthly Club Subscriptions (Cheese or Wine of the Month) |
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Music |
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Prescription Medication |
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Travel Arrangements (Airline, Hotel, Car) |
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Your2Cents 4Teens
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Age, Gender |
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Grade Level |
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Electronics Owned/Used |
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Computer and Internet Usage |
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Video and Computer Gaming |
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Cell Phone Usage |
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Automobile Usage/Ownership |
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Interests and Hobbies |
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a. Books/Reading/Writing |
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b. Dancing/Cheerleading |
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c. Drawing/Painting/Photography |
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d. Fashion/Shopping/Beauty Products |
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e. New Technology/Internet Interest |
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f. Music Listening Habits |
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g. Sports/Watching Sports/Fitness Interest |
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h. Video Gaming Habits |
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i. Movie Watching Habits |
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j. TV Watching Habits |
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k. Others |
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Music Tastes and Purchases |
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Media Habits |
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Early Adopters/Influencers |
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Future Plans for College and Career |
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Cell Phone Survey Panel
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Our exclusive permission-based cell phone survey panel, combined with our mobile/smart phone interviewing system, provides a unique way to conduct surveys and collect consumption/use diary data via text or voice, allowing for ”anywhere, anytime” data collection. These capabilities provide low-cost options for ethnographic studies, especially among teens and Gen Y. |
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And Many Others
Please contact us to see if a group you wish to target has been identified.