Gold Standard Mobile Solution

The combination of mobile interviewing, IVR and a permission-based cell phone panel delivers the insights of many generations.

Only 35% of U.S. mobile users utilize text messaging, and only 11% subscribe to a data plan. That's why CommonKnowledge's mobile solution offers more options for your respondents to connect with you, leading to higher response rates across a broader range of ages and income levels. These techniques can help you solve specific research problems with their immediacy and portability as well as anytime, anywhere capabilities for researchers to remind and respondents to reply.

Not All Thumbs
Our in-house Interactive Voice Response (IVR) capabilities provide ease and convenience for the majority of mobile respondents by allowing them to call and take a survey by simply using the buttons on their keypads, or speaking their answers. This enables us to deliver a more expansive age and income demographic than other mobile solutions currently offer.

Permission-Based Mobile Panel
Our mobile survey platform, combined with our permission-based mobile survey panel, provides a unique way to conduct surveys and collect consumption/use diary data via text or voice, allowing for data collection on the run. This mobile survey tool also allows for collection of multimedia content, which means it can collect images, audio, and video directly from a mobile phone equipped with a digital camera – ideal for ethnographic studies or shopper feedback.

Our technique can also use camera phones as sophisticated research instruments to gather qualitative information in a highly interactive way. This wireless sampling approach can be used to record digital images and short videos showing lifestyle scenes, store displays, and other information, and record sound clips. We can implement wireless surveys through standard cellular handsets or PDAs using all of the most popular question types, including conditional branching, with real-time descriptive statistics.

These mobile interviewing solutions provide low-cost options for ethnographic studies, especially among teens and Gen Y. They are also ideal for data collection tasks that demand immediate answers or contemporaneous record keeping, such as:

The greatest benefit of our mobile interviewing solution is the ability to collect data in real time – anytime and anywhere. You can collect data at the point where products are consumed in all major wireless networks in the North America, Europe, and Asia and receive instant statistics and data retrieval to SPSS, Excel, or any data analysis tool.

Respondents are authenticated through a personalized username and password process, assuring survey security. And, with our error recovery system, surveys automatically reconnect at the place a respondent left off should there be a lost wireless connection. We offer both a hosted service as well as software license versions.

Click here to view Steve Lavine's MRA Mobile Interviewing presentation.