Common Knowledge is a leading-edge research partner that is run by researchers, for research purposes only. We are proud to be owned and staffed by researchers at every major functional level, including account management, programming, quality control, data analysis, and panel management. In fact, over 50% of our workforce has either 5+ years of marketing research experience, or a master’s degree in marketing research. This gives us the largest professional research staff for a sampling company. Our research orientation allows us to provide our clients a unique, research-focused approach to every project.
The Your2Cents panel has been extensively profiled to offer over 500 target selects across more than 1.5 million profiled households and businesses. This allows our clients precise targeting of survey respondents, and often leads to higher response rates and lower data collection costs.
When you use Your2Cents sample, you can be assured that you are getting respondents whose study participation has been limited to minimize the risk that your survey respondents are “professional survey-takers”. We also use “category exclusions” by limiting panelists’ participation in surveys of the same topic within a given time period. This means a higher level of integrity and reliability of data is delivered to you.
If you can design it, we can program it! We’ll tackle the surveys that others won’t or can’t handle, from complex logic algorithms to simultaneous row and column rotation. We can also handle conjoint, shopping simulations, and other interactive visual stimuli; plus, we offer the latest in graphic and concept security. Our research-experienced, in-house quality control will ensure flawless delivery of your survey and data files. Respondents can be delivered to your programming, or ours.
Our multi-mode approach to survey invitations, using land line and mobile voice mail, text messaging, instant messaging, and other applications, helps to increase survey response rates. Multi-mode sampling approaches that combine Internet surveys with mail or telephone surveys ensure that surveys embrace infrequent or non-web users for greater representation.
You can get the gold standard for less than you might think. Our competitive pricing, combined with our unique research focus, superior panel management, and expert programming, allows us to deliver outstanding online research value.